Although dairy milk production has risen over the last several years, dairy milk retail sales are dropping as Americans increasingly consume alternatives to traditional dairy products, such as dairy-free cheese and yogurt, and dairy alternative beverages. Simultaneously, sales of non-dairy milks, such as soy, almond, or oat milk, have been rising in the United States. Several state legislatures have passed legislation that prohibit the use of dairy terminology (e.g., milk, yogurt, or cheese) for non-dairy alternatives. Missouri has special requirements for meat product alternatives that do not come from livestock or poultry. However, it does not have legislation pertaining to the use of milk terminology on non-dairy products.